Imagine your dog devouring a meal that you can trust. That’s exactly what celebrity Katherine Heigl had in mind with the creation of Badlands Ranch, a new healthy, clean line of dog food and treats.
In addition to her acting and producing prowess, Heigl is heavily ensconced in animal welfare and working to end animal abuse worldwide. Named for the Heigl-owned ranch in Utah, where animals are given a loving home, Badlands Ranch is the newest innovative premium dog nutrition brand to enter the pet food space.
Heigl is an Emmy Award-winning, two-time Golden Globe nominated actress and producer who is passionate about helping animals. Fans will recognize her from her television roles in “Grey’s Anatomy” and “Firefly Lane”and feature films, including “27 Dresses,” “Knocked Up,” and “The Ugly Truth.”
Unlike many commercial pet foods that cook at high temperatures, Badlands Ranch products are air dried, ensuring their freshness and high nutritional content.
Badlands Ranch Superfood Complete is rich in humanely raised beef, nutrient-dense organic meat, omega-rich salmon, and healthy vegetables. All ingredients are cooked at low temperatures and air dried to retain their nutrition.
What makes Badlands Ranch unique is what isn’t in their food and treats – no meat meal, byproducts, or preservatives. The freeze-dried raw Superfood Bites beef liver treats are made with one single, healthy ingredient – dried raw beef liver. They have a minimum crude protein analysis of 58 percent.
Founded by Heigl, the Badlands Ranch in Utah offers everything from medical care to obedience training and placing dogs into forever homes across the United States. Badlands Ranch does this in conjunction with the Jason Debus Heigl Foundation, co-founded by Katherine and her mother, Nancy Heigl. Badlands Ranch is a brand near and dear to the philanthropist’s heart.
“We were approached by a company that partnered with me to do it. At the time, it was very serendipitous – I was sort of knee-deep in trying to find the right food for my dogs,” Heigl told Forbes. “I’m very passionate about and committed to a holistic approach to nutrition and health, so I was trying to find something that I could do for my dogs that I do for my family, for my children, and for myself.”
Because Heigl believes every dog should be treated with love and respect, all Badlands Ranch ingredients are created with natural and fresh ingredients.
In addition to air drying, the flagship food includes superfoods like flaxseeds, turmeric, and lion’s mane mushrooms. Heigl approaches canine health and wellness with the same holistic outlook she views her own well-being.
“It’s just really rich food and very full of protein. So you don’t want to overfeed it because you don’t need to,” she told People. “And that’s the beauty of it, too. A bag should last you a good bit.”
If pet parents aren’t completely satisfied, each Badlands Ranch product comes with a 90-day money-back guarantee.
With the official launch underway, pet parents can look forward to a superfood supplement later in 2022. For now, Heigl stands behind the Badlands Ranch dog food and treats to nourish dogs inside and out.
Badlands Ranch sponsors the Jason Debus Heigl Foundation, named after Katherine’s late brother. This nonprofit organization targets the pet population crisis and works to eliminate companion animals’ suffering. One hundred percent of the donations go to helping animals in need.
“We’re pleased to be able to serve a bigger purpose. When your dog eats Superfood Complete, you’re not just helping them achieve a healthier life, you’re helping another dog in need get nutritious food, too,” she said.